By lead generation, we mean gathering information about companies and people in your target audience. A “lead” is your potential customer who is interested in your goods or services. Mostly, we collect contacts through web data scraping services. It could be either emails, mailing addresses, and phone numbers or more modern contact information like profiles on social networks or topic forums.
So, for instance, if you want to get contacts from all the companies in the US healthcare industry that have up to fifty employees, we can scrape Crunchbase or other services to get it. It is absolutely legal to gather this information if the data is publicly available. The more information we scrape from the web about your leads, the more precise your offer can be!
Today, more and more information has become publicly available, so you can target your potential customers as specifically as possible. Web data crawling and scraping solutions allow you to collect, enrich, and aggregate business information about your potential clients (leads) from different web sources.
Another place to find a ton of potential leads is social media. We can also pull profiles or any other business information from these profiles. There is almost no limit to what business data can be scraped!
One nuance should be considered—you have to know the web sources where your prospects hang out. DataOx can scrape and collect data, but you define the best places where your target audience can be found.