Lead generation is finding potential customers for your products or services that your business can profit from. Business leads are essential elements for your commercial success, and they are especially significant when you launch a startup. Nowadays you can gain the necessary information about your prospects with lead scraping. So what is lead scraping? By lead generation, we mean gathering information about companies and people in your target audience.
Lead generation web scraping service is a sure way to get the contacts of the right consumers to market your product. Contact data could contain mailing addresses, emails, phone numbers, or more modern contact information such as profiles on social networks or topic forums. Collecting contacts through web data scraping services allows you to customize your audience choice, and specify the locations to look for leads.
To effectively generate leads, you should go through the three major steps.
You should, first of all, define where your target customers spend time on the Internet, and question whether you want to reach out to your potential clients directly or through their influencers. This will help you make your lead scraping process more focused.
If you want, for instance, to get contacts from all the companies in the U.S. healthcare industry that have up to 50 employees, we can scrape Crunchbase or other services to get it. It is absolutely legal to gather this information if the data is publicly available. The more information we scrape from the web about your leads, the more precise your offer can be!
Today, more and more information has become publicly available, so you can target your potential customers as specifically as possible. Web data crawling and scraping solutions allow you to collect, enrich, and aggregate business information about your potential clients (leads) from different web sources.
Another place to find a huge number of potential leads is social media. We can also retrieve profiles or any other business information from these profiles. There is almost no limit to what business data can be scraped!
One detail should be considered, however — you have to know the web sources that your prospects frequently visit . DataOx can scrape and collect data, but you define the best places where your target audience can be found.
Define the method of data extraction
As soon as you have figured out which sources to scrape data from, you need to decide upon the method of data collection. You can get information from various sites with the scraping tools available, write your own code, order customized scraping software, or outsource the data delivery tasks and service to a third party.
Using an off-the-shelf web scraper is a relatively simple and cheap decision, but a ready-made solution may not meet the specific tasks and requirements for your business.
Custom development is a good idea, but target sites often change their structure and apply anti-scraping technologies, which require proper software maintenance and adjustment in the long-term. So, take this into consideration when making your choice.
By ordering a customized data delivery service, you get detailed data gathered and structured according to your desired parameters and business requirements.
Cleanse and structure the captured data
Since web data is often corrupt, inaccurate, inconsistent, or duplicated, cleansing the data is a must.
It’s not enough to extract information about your leads from business listings, corporate sites, social media, or other sources. The captured data needs to be modified, properly arranged, and structured, so that it can be easily understood and used. You should be able to easily qualify the leads scraped. When working with data delivery companies like DataOx, you directly receive the information in the form you want, and it is ready to use.
What is more, we can directly integrate the collected information into a database or CRM system you already have.