Website Data Scraping: Types, Tools & Services

Website Data Scraping Services: Internal vs External Data

With 5 billion daily searches, and 3.5 billion on Google alone, the internet has become a valuable source of information not only for individuals but also for businesses. The global web scraping market was valued at $754 million in 2024 and is growing at 14.3% annually, reflecting how widely website data scraping has moved from a technical decision to a standard business operation. Let’s talk about how web data can be valuable for your business, and what website data scraping services can extract.

We classify all website data into two major categories: internal and external website data. Internal data is all the publicly accessible information that websites contain: text, pictures, videos, documents, and other files. It is also called website content. Other internal data can include URLs, HTML code, and metadata.

External data is information about a website from other sources: statistical information (e.g., from archive.org), traffic data, rankings, and more. In this article, we will look at internal data, how to extract it from web pages, and what value it can bring to your business. DataOx provides data delivery tailored to your pipeline requirements.

Scraping Data from Website: Text Content

Text data is text content: articles, comments, posts, descriptions of goods and services, prices, contacts, and much more.

Scraping data from website Python scripts is the most common technical approach for text extraction at scale, often combined with BeautifulSoup or Scrapy for parsing. With specific web scraping techniques, complemented with AI and machine learning algorithms, it’s usually not a big problem to extract data from websites of different kinds, and we know how to do so effectively. This open data is commonly scraped and transformed for further purposes.

Text content uses a relatively small amount of storage, so scraping text information takes less effort when you’re scraping data on a large scale. But as a rule, text data needs to be processed: parsed, cleansed, transformed, and checked for quality assurance.

Image and Video Website Scraping

People often need image and video content to post on their sites, create catalogues in their online stores, or to track copyright violations. A web scraper can quickly solve this problem for you, however, make sure you do not violate the terms of service of the sites scraped and have the proper permissions from the media content owners. Not all images and videos on the web are allowed for a free repost.

Still, there are multiple online resources containing publicly available images, and we can find any category or topic and extract all available pictures and their tags for you. Our web crawler can search Google or other specific sites to find the videos that match your special requirements.

Other than YouTube monitoring, it is possible to track your competitors’ specific channels on a regular basis. Keep in mind that scraping media files takes more web scraping resources: proxies, services, and storage prices, and you should be prepared for this. You can read more about scraping images and video files in our data types articles.

Read our article about image scraping —> Image Scraping and Processing Services

Document Extraction as a Website Scraping Tool Use Case

We have done a lot of projects that require document scraping, mostly related to government data websites parsing. We have extracted legal information, statutes, and statistical information, for example. A lot of valuable business information can also be collected from the US Securities and Exchange Commission website.

We understand that a lot of US government websites and documents have different formats, and as a rule, such documents should be cleansed after web scraping. That is the key challenge of document scraping – extracting and structuring the data you have. We know from experience that the older the website, the more difficult it is to scrape.

We also deal with incremental document scraping — if you need to be alerted about a new arriving document, DataOx experts set the corresponding data feed and you get a fresh, clean, and automatically structured document as soon as it is published on the original online source.

More about document data extraction on our service page —> Document Processing Services

Metadata, URLs, and Sitemap: What Is Scraping a Website Good for in SEO

For those asking what is scraping a website for in practice, metadata extraction, URL mapping, tag analysis are among the most common use cases for SEO. This type of data can be scraped and is valuable for SEO tasks. With meta tags and element scraping, you can always figure out what works best on the web right now and take advantage of such information for your own online resource. Search engines also use this kind of website data.

In addition, if you need content from your old website moved to a new one, we can scrape every URL, parse all HTML tags, and extract all content from your old website to build a new one without missing any information.

Keyword & Specification Website Data Scraping Services

We get a few requests from our clients to do web crawling through the entire internet, find specific information on a website, and perform data collection then. For instance, we can find a web source using WordPress or another content management system (CMS) through the site’s HTML code.

We can scrape for a particular topic or keyword mentioned in a forum or article, like file names or even people’s last names: most structured target data works. Another quite common request is to scrape comments and reviews about a particular good, service, or event.

DataOx creates real-time scraping systems that capture and send content the moment it goes live – ideal for news analysis, media monitoring & brand tracking.

Learn more about the benefits of news scraping for media intelligence here —> News Scraping & Data Service

How DataOx Delivers Website Data Scraping Services

DataOx provides some of the best web scraping services. We scrape websites using two approaches: data delivery and custom software solutions. If you just need scraped and cleansed data, data delivery is the service for you. You simply define your requirements in detail, and we do all the work for you, providing the web data extraction results to you either just once, or regularly, according to the needs of your project.

If you need custom software and code ownership, you should look at a custom solution. We are eager to craft a unique digital product that best matches your business processes and needs.

Whether you need a website scraping tool for ongoing monitoring or a one-time dataset, our scraping expert can help you choose the service that best fits your needs and requirements. Schedule a free consultation.