Instagram attracts people with its multifaceted topics and unites individuals according to a variety of interests: traveling, fitness, fashion, food, and more.
About 80% of Instagrammers follow at least one business. This makes them far more receptive to messaging from brands than the users of other platforms. Thus, this social network has high marketing potential and is the best place to collect data for sentiment analysis.
In addition to scraping images on Instagram, you can also get lists of other people’s posts, comments on particular photos and posts, lists of publications with specific hashtags, and more.
If you have e-commerce business in any sphere, Instagram is your best asset to extract information.
To better know your audience
On Instagram, you can explore users according to geotags and hashtags. It allows you to understand the demographics, interests, and preferences of your target audience. For instance, with a particular hashtag that relates to your business or product, it is possible to parse all the recent posts and get the contact information of the authors.
To find influencers
Instagram scraping provides insight on the influencer profile URL, number of followers, post details, comments, likes, and more.
To optimize marketing policy
By scraping the lists of followers of the popular accounts in your sphere and detecting the time of your potential audience’s peak activity, you can schedule your posts and targeted ads to maximize opportunities for interaction with your customers.
Scraping competitor or influencer stories allows you to see the reactions to certain advertisement types and user engagement. Then you can modify your ads accordingly.
To manage reputation
Monitor what people say about your business on Instagram to keep your image and reputation clean through service-quality enhancement and possibly real-time support.
To research competitors, partners, and suppliers
Commercial accounts on Instagram publicly share their contact details like locations, phone numbers, emails, and business categories so anyone can scrape this public data.
The other purposes of scraping worth mentioning in the context of Instagram are:
Besides commercial needs, Instagram scraping can be used for academic research, social investigations, and politics.