In today’s digital world, we have huge opportunities to learn all about a company’s reputation by just glancing at reviews about it. Such giant platforms like Amazon, Yelp, and Tripadvisor aggregate millions of buyers’ opinions about their experiences in dealing with any particular company.
You can scrape reviews (or feedback) as well as questions and answers about a given good or service, and from that, you can extract viable information.
Having scraped and analyzed client data is very helpful for market research, marketing strategies, competitive intelligence, and more.
Review scraping works in a simple way: the web scraper goes to review web platforms or to websites and extracts all the data that interests you. Then it is structured, analyzed, and provided to you in a convenient format.