Table of Contents
- What is a Web Crawler?
- How a Web Crawler Works
- Roadblocks for Crawlers
- Examples of Crawlers
- Must-Have Features for a Web Crawler
- Application of Web Crawlers
- The Challenges and Issues
- How Web Crawlers Can Benefit the Business
- Web Crawling in Data Mining
- The Importance of Web Crawlers for SEO
In the age of big data, almost every business decision is based on information gathered from various sources. The point is: data-driven decisions build a robust marketing strategy and help you stay competitive in the market. To find and extract required data, we need a powerful tool known as a web crawler. In this article, we’ll find out what a web crawler is, how to use it, how to take advantage of web crawling, and more. Let’s begin!
What is a Web Crawler?
A web crawler is a program that systematically browses through sites and gathers information based on preliminary instructions.
The “web crawler” comes from the term “crawling,” which is an automated way of accessing a page and getting data by using a software program. Search engines use crawlers to browse the internet and index pages to meet search queries.
How a Web Crawler Works
A web crawler crawls through the internet by following specific links to download and store content for further extraction. The crawler starts with a list of specific URLs, and after crawling these pages, it detects new URLs to crawl. This can be an endless process, which is why it is necessary to set up specific rules like what kind of sites to crawl, when to crawl for updated or similar content, and so on. Ultimately, the content that a spider gathers should be based on primary instructions as an algorithm.
Roadblocks for Crawlers
Sometimes search engine bots are blocked to protect sensitive or irrelevant pages from being ranked in SERPs. One of these roadblocks is a noindex meta tag, which is used to stop search engines from indexing and ranking the page. Another obstacle is the robots.txt file, which is used to prevent sites from overloading. Though some spiders can not comply with robots.txt files, they are used to manage or control crawling budgets.
Examples of Crawlers
What are some examples of web crawlers? The most popular is Googlebot, the main searching agent of Google’s search engine. It is used for both desktop and mobile crawling. Usually, search engines are not limited to one search bot; there are often several small bots with specific requirements that accompany the main bot.
Here is a list of crawling agents you may encounter:
- Slurp Bot
- Yandex Bot
- Alexa Crawler
Must-Have Features for a Web Crawler
The usability of web crawlers may differ, and the choice should be made based on your requirements. Still, only a few can be effective in the data industry, as the job of spiders is not easy. Here are the major qualities that a productive crawling agent should have:
Two basic requirements for any data crawler are efficiency and speed, which should be provided by a well-defined architecture. Here, a Gearman Model comes into the picture. This model comprises a supervisor crawler and worker crawlers—supervisors manage workers tackling the same link to speed up data crawling per link. Beyond speed, the system should prevent any loss of data, so a backup storage system for all supervisors is mandatory. This, in turn, provides efficiency and reliability.
Smart re-crawling is essential for efficient web crawling, because the required content may have a different frequency of being updated. So, when you get the information from one website, after a while you can get the same information from another one. This is a wastage of your time and resources. That’s why you need smart adaptive crawling when the crawling agent detects pages that are updated more frequently.
Another key factor of productive web crawling is scalability. Because of regularly increasing amounts of data, the crawling system needs appropriate storage and extensibility. If we consider that each page may have over 100 links with 350KB data per page— multiplying that by over 400 billion pages—you will need to store 140 petabytes of data per crawl. Therefore, it is necessary to either compress the data before storing it or practice storage scalability.
Multilingual support of your data crawling system is another important factor. While English is the prevalent language across the net, data in other languages has its place. Thus, having multilingual support will enable you to get business insights from all over the world regardless of the language used.
Spiders make searching the Internet easy and effective. Search engines use these bots to extract data from websites and index it to detect the most suitable results.
Much like search engine bots, corporate search bots index content that is unavailable to regular visitors. For example, many companies have internal pages for their content, and the spider’s sphere of action is limited to its local environment.
There are also specialized applications for spiders—for example, it is sometimes necessary to archive content or generate statistical data. The crawler scans the page and detects the content to be saved for long periods. A statistical spider can identify specific content, determine how many and what kind of web servers are running, and other statistical data. Another very important type of crawler is ensures the HTML code is correct.
The challenges and Issues
With the growing demand of data crawling, certain challenges are becoming more and more prevalent. To better understand these issues, let’s go through some of them.
There are sites that restrict the amount of extracted data with a robots.txt file. Thus, before crawling any website, it is necessary to check whether you can use your bots for data crawling.
To crawl data in a comprehensible format can be challenging because of non-uniform structure—especially when spiders need to extract data from over a thousand pages with a specific structure.
Blogs or news agencies refresh their content on an hourly basis, and search bots need to access all this content to provide users with that updated information. This can cause unnecessary pressure on internet traffic and crawled sites. The solution is to crawl only frequently updated content and use multiple spiders.
The high consumption rate of network capacity is another challenge for web spiders, especially when crawling many inapplicable pages. Also, if a spider frequently visits a page, it may affect the performance of the web server performance may be effected.
While crawling, spiders mainly focus on a specific topic, and may not find the required content, even after downloading many irrelevant pages. To solve this issue, it is necessary to identify some crawling techniques that focus on relevant content.
Despite the fact that interactive web components and AJAX have made sites more simple, spiders don’t really benefit. It is difficult to crawl the content from AJAX-based web sources because of their dynamic behavior. As a result, such pages are not usually visible to search agents.
ScrapeSentry and ScrapeShiel are famous services that can differentiate web robots from humans. These tools restrict crawlers by using tactics like instant alerts, email obfuscation, or real-time monitoring.
How Web Crawlers Can Benefit your Business
On the whole, crawlers have been created for search engines to index pages and deliver users the results they’re looking for. But there are many business applications for crawling agents. Here are some ways that businesses may take advantage of web crawling.
Web crawling is a critical tool for doing business in e-Commerce. Information about products, descriptions, images, prices, and reviews enables you to practice real-time monitoring not only of the market but also of competitors.
News and social media monitoring
A web spider can monitor social media, news pages, and other forums to obtain information about consumer opinions of you and your competitors. This kind of data is invaluable to your marketing and sales strategy.
The most important need for lead generation is collecting information. Relevant information about your potential customers will provide you with the most qualified leads.
For solid competitive analysis, crawling is one of the best tools. You can collect all possible information about your competitors, from new products to promotions to pricing, thus making the necessary analysis.
Let’s say you are planning a big event related to real estate, and you need to reach out to all the players in this market. You can set up a crawler to do entity extractions by visiting target websites to gather contact names, emails, phone numbers, and similar information.
Web Crawling in Data Mining
Since you already know the meaning of web crawling, it’s time to understand how it can be connected with data mining. When the crawling agent collects data from online sources, this raw data is presented in an unstructured form, particularly in JSON or XML formats. Afterwards, it is necessary to take useful insights from the collected data. This process is referred to as data mining. And it just so happens that web crawling is the initial step of data mining.
The Importance of Web Crawlers for SEO
SEO is the main tool you can use to enhance your website and gain better rankings. For this reason, your page should be reachable by search engine robots. Crawling is the main method that search engines use to index your pages, and regular crawling enables you to index changes and make sure your content is fresh.
Since crawling is the foundation of any SEO campaign, web crawler behavior can be considered an effective measure to increase traffic and rankings in SERPs, all while providing a better user experience.
Now that you know what a web crawler is, you can imagine how it may be important for data collection. With a web spider, you can crawl your competitors’ pages and gather valuable insights to be more competitive in the market, or use them to boost your website’s ranking in SERPs.
Crawling data from online sources is not an easy process and comes with many challenges. The DataOx team is always ready to provide you with outstanding solutions. Just schedule a free consultation with our expert and stay tuned!